Generations Recruitment Team
What Are The 9 Main Marketing Positions?
March 03, 2021

Are you unsure about the different Marketing jobs out there and want to find out what job would suit you? Don’t worry, we’ve got you covered! Keep on reading to find out the most common positions on the market right now. The job titles listed below are not exhaustive, as a lot of companies use different terms for the same functions, so please read the job descriptions carefully when in doubt. Keep in mind that all these positions can be either B2B or B2C depending on your target audience. If you target consumers directly it is B2C, if you target other companies it is B2B. For more information on sales and digital jobs, make sure to check our articles on them too!

 

1. Marketing Director

This is the highest position in marketing as you manage the entire marketing department, ranging from the people working there to the brands themselves. A Marketing Director defines the marketing strategy and most likely reports to the CEO of the company.

Key Qualifications

  • Bachelor’s degree in business, marketing, communications or a related field
  • Sufficient relevant experience (preferable above 10 years)

Relevant Competences

  • Business Acumen

  • Decisiveness – Timely Decision Making

  • Delegation & Group Leadership

  • Individual Leadership / Coaching

  • Vision / Strategic Agility

  • Drive For Results

  • Negotiation Skills & Customer Orientation

  • Tenacity / Perseverance

  • Action Oriented / Initiative Taking

  • Planning & Organizing

  • Communication / Impact

2. Marketing Manager

You report to the Marketing Director and are usually responsible for 1 business unit of the marketing department. This means you manage part of the people working in the marketing department and part of the brands as well. In some companies the position of Marketing Director doesn’t exist and consequently Marketing Manager is the highest position for them.

Key Qualifications

  • Bachelor’s degree in business, marketing, communications or a related field
  • Previous experience in this position or as a (Senior) Brand / Product Manager is a big plus

Relevant Competences

  • Business Acumen

  • Decisiveness – Timely Decision Making

  • Delegation & Group Leadership

  • Individual Leadership / Coaching

  • Vision / Strategic Agility

  • Drive For Results

  • Negotiation Skills & Customer Orientation

  • Tenacity / Perseverance

  • Action Oriented / Initiative Taking

  • Planning & Organizing

  • Communication / Impact

3. Group / Senior Brand Manager

When doing this job, you are responsible for a group of brands that normally belong to the same category but this can depend on the company you work for. You also manage and help a few Brand Managers. Smaller companies might not have this particular position.

Key Qualifications

  • Bachelor’s degree in marketing, communications or a related field
  • Previous experience in this position or as a Brand / Product Manager is a big plus
  • Feeling with retail display creation and packaging design

Relevant Competences

  • Business Acumen

  • Vision / Strategic Agility

  • Drive For Results

  • Analytical

  • Tenacity / Perseverance

  • Action Oriented / Initiative Taking

  • Creativity

  • Planning & Organizing

  • Communication / Impact

4. Brand / Product Manager

Within this function, you are responsible for only 1 brand which contains several products or you are responsible for only 1 specific product. You report to the Group / Senior Brand Manager or to the Marketing Manager. Depending on the company, the definition of brand manager and product manager can be different. In general, a product manager is more operational and translates global decisions into regional execution, while brand managers also work on the layer on top of that.

Key Qualifications

  • Bachelor’s degree in marketing, communications or a related field
  • Previous experience in this position or another relevant position is a big plus
  • Feeling with retail display creation and packaging design

Relevant Competences

  • Business Acumen

  • Decisiveness – Timely Decision Making

  • Vision / Strategic Agility

  • Drive For Results

  • Analytical

  • Tenacity / Perseverance

  • Action Oriented / Initiative Taking

  • Planning & Organizing

  • Communication / Impact

CANDIDATE TESTIMONIAL
“Interested in a Marketing Job? Don’t hesitate applying to one of our open vacancies like Laura did in the past!

The team of GR has a totally different approach: they first get to know you as a person, what your aspirations are, what are the triggers to your motivation and more importantly, what you look for in a company. This allows them to find the right match for you in terms of competencies but more importantly personality. My experience with them has been great since the very beginning: a friendly chat with a recruiter about me, a job research, an interview at the company and a job offer, all of this in less than 3 weeks.. It’s been now a year I work at this company and I could not be happier of the job and the team! Totally recommended!”

Laura Peserico

Sr Product Manager & Trade Marketeer, Sofidel

5. Channel Marketeer

This job is very common in the B2B sector and entails being responsible for the marketing of 1 market segment. A common example of a market segment or channel is Horeca.

Key Qualifications

  • Bachelor’s degree in marketing, communications or a related field
  • Computer knowledge (being able to use different computer programs and software)

Relevant Competences

  • Business Acumen

  • Vision / Strategic Agility

  • Analytical

  • Negotiation Skills & Customer Orientation

  • Tenacity / Perseverance

  • Action Oriented / Initiative Taking

  • Creativity

  • Planning & Organizing

  • Communication / Impact

6. Customer / Shopper Insights Manager

When you work in this highly analytical role, you conduct different qualitative & quantitative studies and market research. Your goal is to analyze market trends, study the evolution of customer habits, research the development of the market…

Key Qualifications

  • Bachelor’s degree in marketing, communications or a related field
  • Good understanding of the customer journey and behavior

Relevant Competences

  • Business Acumen

  • Vision / Strategic Agility

  • Drive For Results

  • Analytical

  • Tenacity / Perseverance

  • Action Oriented / Initiative Taking

  • Creativity

  • Planning & Organizing

  • Communication / Impact

7. Trade Marketing Manager

In this position, you are responsible for the market visibility and the promotions of different products from within your company. You work closely together with the marketing & sales team, as well as communication agencies, to come up with materials and actions to boost the visibility of your brands (POS material).

Key Qualifications

  • Bachelor’s degree in marketing, communications or a related field
  • Good understanding of customer behavior

Relevant Competences

  • Business Acumen

  • Vision / Strategic Agility

  • Political Sensitivity

  • Analytical

  • Negotiation Skills & Customer Orientation

  • Tenacity / Perseverance

  • Action Oriented / Initiative Taking

  • Creativity

  • Planning & Organizing

  • Communication / Impact

8. Marketing Assistant / Coordinator

This is a bit more of an operational role where you will assist the different members of the marketing team in a variety of tasks: writing articles, updating visuals, planning events… You can also be expected to work on tasks like logistics and administration.

Key Qualifications

  • Bachelor’s degree in marketing, communications or a related field
  • Previous relevant experience is a big plus

Relevant Competences

  • Business Acumen

  • Drive For Results

  • Stress Tolerance

  • Analytical

  • Tenacity / Perseverance

  • Action Oriented / Initiative Taking

  • Creativity & Eye for Detail

  • Planning & Organizing

  • Communication / Impact

9. Marketing Analyst

As a Marketing Analyst, you are responsible for studying the market conditions to be able to assess the potential sales of your products or services. Your goal is to determine what products are in popular demand, who is interested and what they are willing to pay for it. You forecast and monitor sales trends, gather consumer data and use statistical software for your data analysis.

Key Qualifications

  • Bachelor’s degree in marketing or a related field
  • Knowledge of software applications including SAS & SPSS and various survey tools

Relevant Competences

  • Business Acumen

  • Decisiveness – Timely Decision Making

  • Vision / Strategic Agility

  • Drive For Results

  • Analytical

  • Tenacity / Perseverance

  • Action Oriented / Initiative Taking

  • Planning & Organizing

  • Communication / Impact

Looking for a job?

Did the article convince you to start your career in marketing? Generations Recruitment is specialized in Sales and Marketing vacancies, so don’t hesitate to take a look at our Job Page!

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