Previously, we wrote articles on what the different marketing jobs are and on what the different sales jobs are. However, throughout the years, digital knowledge became a key element of Sales and Marketing and this meant the arise of all kinds of digital jobs. Keep on reading to find out the different positions on the market right now! As the digital environment changes so rapidly, this is merely an overview of a few different positions existing at this moment, it can be seen as an introduction to the digital world.

For most of these position a basic knowledge of (some of) the main Analytical Programs and CRM Tools is required: Nielsen, SAP, SEO generators, Google Analytics, MailChimp, Bitly, SEA tools, …  Also keep in mind that all these positions can be either B2B or B2C depending on your target audience: if you target individual end consumers directly it is B2C, if you target other companies it is B2B.

Positions Within Marketing 

Digital Marketing positions refer to jobs where brand awareness is created through the internet or various electronic means.

1. Digital Marketing Manager

As a Digital Marketing Manager, you will work closely together with the General Marketing Manager. You will take on the digital aspects of the different campaigns. Within this job, it is all about online interaction and staying up to date about recent digital changes. You will most likely manage a few people within your team to succesfully implement the digital marketing strategy of your company.

Key Qualifications

• Educational Background in Marketing or a Digital Marketing related field
• Sufficient relevant experience (as this is a senior position)
• Knowledge of the various digital marketing levers : paid ads, social media, displays, email, SEO / SEA, …

Relevant Competences

• Business Acumen
• Decisiveness – Timely Decision Making
• Delegation & Group Leadership
• Individual Leadership / Coaching
• Analytical
• Action Oriented / Initiative Taking
• Creativity
• Planning & Organizing
• Communication / Impact

2. Social Media Manager

Social Media Managers are responsible for the entire social media campaign process of their company. Here, your main goal is to create brand awareness across different channels and trying to get social media users to buy your product/service. This job combines strategical and operational aspects as you have to develop long-term plans regarding brand image but you are also in charge of making the visuals, copywriting, post-campaign analyses, … Some of these tasks might be distributed among a team, depending on the company you work for.

Key Qualifications

• Educational Background in Marketing or a Digital Marketing related field
• Experience in this or a related role is a big plus

Relevant Competences

• Business Acumen
• Vision / Strategic Agility
• Drive For Result
• Analytical
• Action Oriented / Initiative Taking
• Creativity
• Planning & Organizing
• Communication / Impact

3. SEO Copywriter

As an SEO copywriter you use search engine optimization tools to write the best texts possible for Google to show your content on top of the search results. You look at keyword density and prominence, the tone of voice, the writing style and the readability of your texts. Depending on the company, you can report to the Digital Marketing Manager or the General Marketing Manager.

Key Qualifications

• Bachelor’s degree in business, marketing, communications or information technology
• Proven SEO experience, in either professional or personal experiences
• Knowledge of HTML, CSS and various programming languages

Relevant competences

• Business Acumen
• Vision / Strategic Agility
• Drive For Results
• Analytical
• Tenacity / Perseverance
• Action Oriented / Initiative Taking
• Creativity
• Communication / Impact

4. Digital Customer Relations Manager

As a Digital Customer Relationship Manager, you constantly identify opportunities to grow the online customer base and build positive relationships with new and existing clients. This entails coming up with different strategies to target the right existing customers at the right time, and trying to attract new customers along the way too.

Key Qualifications

• Bachelor’s degree in Administration or a related field
• Knowledge of CRM programs and competitor analysis
• Relevant exerience is a big plus

Relevant competences

• Business Acumen
• Decisiveness – Timely Decision Making
• Vision / Strategic Agility
• Drive For Results
• Political Sensitivity
• Negotiation Skills & Customer Orientation
• Tenacity / Perseverance
• Action Oriented / Initiative Taking
• Communication / Impact

Positions Within Sales

Digital Sales positions refer to jobs where leads are converting into prospects, so try to convince potential customers to purchase their products.

5. E-Commerce Manager

You are primarily responsible for overseeing and managing the e-commerce department. Your goal is to set up an efficient strategy to convert as many leads generated by marketing to actual customers, optimizing the conversion funnel and the customer journey along the way. Depending on the company, you are in charge of the decision-making for the website, the webshop and/or online advertising. 

Key Qualifications

• Educational Background in Digital Marketing or an e-commerce related field
• Sufficient relevant experience (as this is a senior position)

Relevant Competences

• Business Acumen
• Decisiveness – Timely Decision Making
• Delegation & Group Leadership
• Individual Leadership / Coaching
• Drive For Results
• Analytical
• Tenacity / Perseverance
• Action Oriented / Initiative Taking
• Planning & Organizing
• Communication / Impact

6. Webshop Manager

As Webshop Manager, your job is to guarantee that all the items being sold on the webshop have up-to-date descriptions (correct sizes, prices, …) and that all relevant information for your customers is present online. Amongst other things, you also make sure the brand/website guidelines are respected, write attractive item descriptions and take care of the product pictures.

Key Qualifications

• Educational Background in Digital Marketing or an e-commerce related field
• Relevant experience is a big plus
• Knowledge of customer service, basic marketing and sales techniques

Relevant Competences

• Business Acumen
• Vision / Strategic Agility
• Drive For Results
• Analytical
• Tenacity / Perseverance
• Action Oriented / Initiative Taking
• Creativity
• Planning & Organizing
• Communication / Impact

7. E-Trade Manager

A Digital Trade Manager is responsible for developing an e-trade strategy and building the capabilities in commercial teams. You activate the company’s offers and promotions at e-retailers by implementing, tracking and improving e-store excellence. You translate your brand image and positioning into concepts that can be implemented on online customers’ internet sites. Depending on the company, you may visit a selected number of key customers with the Key Account Manager.

Key Qualifications

• Educational Background in Sales, Digital Marketing or an e-commerce related field
• Relevant experience is a big plus
• Knowledge of basic marketing and sales principles

Relevant Competences

• Delegation & Group Leadership
• Vision / Strategic Agility
• Drive For Results
• Analytical
• Negotiation Skills & Customer Orientation
• Tenacity / Perseverance
• Action Oriented / Initiative Taking
• Creativity
• Planning & Organizing
• Communication / Impact

8. E-Merchandise Manager

As an E-Merchandise Manager, you sustain sales and conversion through strategic analysis and effective stock management. You optimize the ergonomics of the e-shop and the presentation of products and services in order to encourage and facilitate the act of purchase. Your focus is on delivering maximum sales profit and overseeing the performance of direct reports.

Key Qualifications

• Educational Background in Sales, Digital Marketing or an e-commerce related field
• Relevant experience is a big plus
• Knowledge of Google Analytics

Relevant Competences

• Business Acumen
• Drive For Results
• Analytical
• Tenacity / Perseverance
• Action Oriented / Initiative Taking
• Creativity
• Planning & Organizing
• Communication / Impact

9. E-Key Account Manager

You are responsible for the Revenue and Profit performance of specific online retail customer accounts, driving negotiations, setting up annual promotional plans and presenting the new products and services. The Account Manager will develop e-retailer-specific strategies to grow the shares of the online retailer business within existing and new categories.

Key Qualifications

• Educational background in Sales
• Relevant experience is a big plus
• Extensive knowledge of E-commerce techniques and Google Analytics

Relevant Competences

• Business Acumen
• Decisiveness – Timely Decision Making
• Vision / Strategic Agility
• Drive For Results
• Analytical
• Tenacity / Perseverance
• Action Oriented / Initiative Taking
• Creativity
• Planning & Organizing
• Communication / Impact

Looking for a job?

Did the article convince you to start your career in sales or do you feel like it’s time for a promotion? Generations Recruitment is specialized in Sales and Marketing vacancies, so don’t hesitate tot take a look at our Job Page!