Brand Activation Manager | Food & Beverage


Brussels

Industry

Food & Beverages

Languages

FR, DU, EN

Gross salary

Upon request

🌟 What's in it for you?

  • Work on the launch of a new and exciting brand proposition, an innovative concept, and an exciting range of products.
  • Work in a very dynamic and entrepreneurial project mode.
  • A competitive salary package with many additional fringe benefits, including a company car and 36 days of holidays.

🔍 About the job

Our client, a key player in the Food & Beverage Industry, is launching a new brand and is thus seeking a dynamic Brand Activation Manager.

As the Brand Activation Manager, you will be responsible for developing and implementing shopper marketing strategies and plans in an innovative and impactful way:
  • Develop and implement the shopper marketing plan and tools (customer decks, POS materials, and goodies) for Home, OOH, and e-commerce.
  • Collaborate closely with the Sales Team in the home and out-of-home channels to bring the new brand to life in stores, driving shopper awareness and conversion.
  • Infuse life into the brand every day by creating tremendous excitement internally and externally. This includes training brand ambassadors and organizing training sessions.
You will also be responsible for developing and implementing digital-first consumer marketing strategies and plans in an innovative and impactful way:
  • Based on the concept and brand validated in earlier stages, finalize and implement the marketing strategy and plans, including the brand book, communication big idea and assets, PR/events, and partnerships.
  • Develop a digital strategy, supported by a digital expert team, content, and a targeted communication plan.
  • Manage the brand content calendar and act as the gatekeeper for social brand channels. Provide direction to the social manager from agencies for social/PR/influencers content.
  • Define and agree on the media plan with the media team and agency. Conduct analysis (campaign and brand performance, competition updates, market gaps, consumer opportunities).
  • Collaborate with E-KAM on the promo and event plan, ensuring online/offline differentiation and brand consistency.
  • Develop the brand website, including content and traffic (SEO & SEA). Enhance performance, traffic, and conversion on the website, and develop e-commerce content.
  • Generate and distribute ratings and reviews, as well as advocate for the brand.

🎯  About the ideal candidate

  • You embrace the challenge of launching and scaling a NEW brand. You promote innovative thinking and propositions, demonstrating creativity and a capacity for innovation.
  • You possess a strong entrepreneurial mindset and a "CAN DO" mentality. You are results-driven, accustomed to testing and learning, adept at problem-solving, agile in your approach, willing to go where the work is, and continuously seek improvements for your business. You exude energy and enthusiasm.
  • You are digitally savvy, with social media trends and influencer content holding no secrets for you.
  • You are not afraid to handle operational tasks with efficiency and agility.
  • You are collaborative and do not work with a silo mindset. You are comfortable in a multicultural and multi-functional environment.
  • You have a university or high school degree and a minimum of 3 years in activation marketing ideally in FMCG & ideally including experience in digital communication and product/service launches is a plus! 
  • You are fluent in French, English, and Dutch.

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Frequently Asked Questions

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To discover your GRAM profile, you should first answer our questionnaire. Thanks to this, you will know more about your professional aspirations, i.e. what kind of management you are comfortable with, which values are important for you in your daily work, what kind of work environment suits you best, etc.

Even if your predominant profile today is not the same as the one in the job description, you can still apply for the job because this tool is not intended to be discriminatory in any way, it is simply informative.

Discovering your profile helps you better understand what your aspirations are at this point in your career and seeing the one sought by the company for a specific position can give you insights about their company culture and the attitude they are looking for. It is thus always interesting to compare both. However, we all have a part of each GRAM profile within us and the predominance of one profile over the others stands out at certain stages of our career and can change at any time, depending on our needs at a specific moment.

Therefore, you can apply for the position even if your dominant profile today is not the same as the one indicatively displayed on the job, that will never be a problem. Don’t hesitate to discuss this with one of our consultants if this isn’t perfectly clear to you yet, we will be happy to provide you more information about the GRAM.
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