Trade & Brand Activation Manager Belux I FMCG-FOOD



FMCG, Food Production, Food & Beverages





Our client is a family-run European company headquartered in Germany recognized as one of the leading biscuit manufacturers in Europe. The company has taken in that purpose a strong position in the Indulgence market and snacking with biscuits, waffles, chocolate bars and cake products. Reporting directly to the Marketing Manager Belux, we are now looking for a:

Trade & Brand Activation Manager Belux


Your responsibilities

  • You define the most relevant shopper insights and help develop promotions
  • You carry out ROI analyses on the actions organised within the retail sector and follow up the sell in and sell out figures using various tools (SAP, Nielsen, ...). 
  • You help generating a business overview on the Brand performances in the different distribution channels
  • You manage the assortment on the Belgian market (article management, packaging, ...).
  • You set up activation plans for the different retail brands (shopper centric, retail media, ...) both online & off-line.
  • You give recommendations and carry out the projects with regard to the marketing plan for the Belgian market (sampling, sponsorship) as to match with business objectives Acquisition, Repurchasing, Brand Awareness.
  • You follow up the competition and make a recommendation based on their success stories
  • You support the sales department, logistics and production planning
  • You manage agencies and work closely with sales and finance.
  • You report to the Marketing Manager


  • You have a university degree.
  • You have years of experience as a marketer or trade marketer in FMCG/food environment.
  • You are trilingual: Dutch, French and English. German is an asset.
  • You have experience in developing projects (creation of displays, ...) and managing different stakeholders.
  • You have strong analytical skills and can think out of the box
  • You are enterprising, a team player and an initiator.
  • You are familiar with Belux retail landscape
  • You have an affinity with food
  • Attractive points in the role


  • Flexibility
  • Career development
  • The opportunity to develop yourself professionally within an international context
  • An attractive salary and fringe benefits with possibility to work 80%
Trade & Brand Activation Manager Belux I FMCG-FOOD

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Yoni Szpiro

General Manager

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