{"id":8042,"date":"2022-11-18T12:02:10","date_gmt":"2022-11-18T12:02:10","guid":{"rendered":"https:\/\/generationsrecruitment.com\/?p=8042"},"modified":"2022-11-18T12:02:17","modified_gmt":"2022-11-18T12:02:17","slug":"5-raisons-dinclure-une-fourchette-de-salaire-dans-votre-offre-demploi","status":"publish","type":"post","link":"https:\/\/generationsrecruitment.com\/fr\/5-raisons-dinclure-une-fourchette-de-salaire-dans-votre-offre-demploi\/","title":{"rendered":"5 raisons d’inclure une fourchette de salaire dans votre offre d’emploi"},"content":{"rendered":"\n\n[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”2px||1px|||”][et_pb_row _builder_version=”4.2.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”533.7px” custom_margin=”|auto|-27px|auto||” custom_padding=”3px||15px||false|false” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title featured_placement=”above” _builder_version=”4.2.1″ title_font=”|700|||||||” title_letter_spacing=”-1px” title_line_height=”1.2em” custom_margin=”||0px||false|false” custom_css_post_image=”padding-bottom:15px” locked=”off”][\/et_pb_post_title][et_pb_sidebar area=”sidebar-2″ _builder_version=”4.2.1″][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.2.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”846.7px” custom_margin=”|auto||auto|false|false” custom_padding=”||||false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.2.1″ text_font=”Roboto|300|||||||” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”Poppins|600|||||||” header_3_font_size=”24px” header_3_line_height=”1.9em” header_4_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”35px” custom_margin=”15px||0px||false|false” custom_padding=”0px||0px|||” hover_enabled=”0″]
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Nous n’avons probablement pas besoin de vous le dire. Le march\u00e9 du travail est tendu. Vous vous demandez donc comment attirer les candidats ? La premi\u00e8re \u00e9tape est votre offre d’emploi.<\/span>\u00a0<\/span><\/p>\n

Un moyen simple de dresser le profil de votre entreprise sur le march\u00e9 du travail en un coup d’\u0153il ? Pr\u00e9cisez un salaire concret ou une fourchette r\u00e9aliste dans votre offre d’emploi. Saviez-vous qu’\u00e0 New York, c’est m\u00eame <\/span>obligatoire<\/span><\/b> depuis mai 2022 ? La Commission europ\u00e9enne envisage \u00e9galement d’obliger les entreprises \u00e0 inclure des informations salariales dans les offres d’emploi.<\/span>\u00a0<\/span><\/p>\n

D\u00e9couvrez ici les cinq raisons pour lesquelles il est efficace d’inclure une indication salariale.<\/span>\u00a0<\/span><\/p>\n

1.Le salaire est un facteur d’attraction important<\/span><\/span>\u00a0<\/span><\/span><\/strong><\/h4>\n

Les <\/span>facteurs d’attraction<\/span><\/b> sont les raisons pour lesquelles un candidat choisit un emploi ou un employeur particulier. En d’autres termes, ce qu’un candidat consid\u00e8re comme important.\u00a0<\/span>\u00a0<\/span><\/p>\n

Pour beaucoup le salaire est l’un des principaux facteurs d’attraction, au m\u00eame titre que le contenu du poste et la culture d’entreprise. C’est ce que montrent l’enqu\u00eate Workforce Preference Survey de PwC Belgique et l’enqu\u00eate Labor Market Behavior Survey d’Intelligence Group.<\/span>\u00a0<\/span><\/p>\n

Pouvez-vous offrir un salaire comp\u00e9titif ? N’h\u00e9sitez pas alors <\/span>\u00e0 <\/span>le mentionner. Et n’oubliez pas les avantages extral\u00e9gaux tels qu’une voiture de soci\u00e9t\u00e9 ou une assurance hospitalisation. Vous ne ferez qu’attirer davantage de candidats. Inclure les facteurs d’attraction et les conditions d’emploi dans votre offre d’emploi vous assure jusqu’\u00e0 <\/span>350 % de conversion suppl\u00e9mentaire.<\/span><\/b>\u00a0<\/span><\/p>\n

Vous ne voulez pas trop vous afficher ? Vous n’\u00eates pas oblig\u00e9 de mentionner un montant fixe. Avec une fourchette de salaire, vous vous positionnez imm\u00e9diatement sur le march\u00e9.<\/span>\u00a0<\/span><\/p>\n

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2.\u00a0Gagnez du temps et de l’argent<\/span><\/span><\/strong><\/h4>\n

Une indication de salaire dans votre offre d’emploi garantit non seulement un plus grand nombre de candidats, mais aussi des <\/span>candidats plus pertinents<\/span><\/b>. Si vous indiquez imm\u00e9diatement le salaire qu’une personne peut esp\u00e9rer, seules les personnes qui sont d’accord avec la fourchette que vous proposez postuleront. C\u2019est une forme de <\/span>pr\u00e9s\u00e9lection<\/span><\/b>. Oubliez les processus de candidature fastidieux o\u00f9 les candidats abandonnent parce qu’ils n’ont pas re\u00e7u d’informations sur le salaire d\u00e8s le d\u00e9part.<\/span>\u00a0<\/span><\/p>\n

Et si le salaire que vous proposez n’est pas tr\u00e8s comp\u00e9titif ? Dans ce cas, il est \u00e9galement utile d’indiquer votre fourchette dans l’offre d’emploi. Vous ne recevrez pas de CV de candidats qui n’acceptent qu’un salaire plus \u00e9lev\u00e9. Ainsi, vous n’avez pas \u00e0 gaspiller vos efforts sur des personnes qui n’accepteraient pas le poste de toute fa\u00e7on. Vous \u00e9conomisez ainsi beaucoup de temps et d’argent.<\/span>\u00a0<\/span><\/p>\n

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3.\u00a0Diff\u00e9renciez-vous des autres employeurs<\/span><\/span><\/span><\/strong><\/h4>\n

Offrez-vous un “salaire conforme du march\u00e9” ? Alors vous n’\u00eates pas diff\u00e9rent de la plupart des autres entreprises \u00e0 la recherche de nouveaux talents. \u00c9vitez les mots vides de sens et <\/span>soyez concret<\/span><\/b> en proposant une fourchette de salaires. Vous vous distinguerez imm\u00e9diatement des autres offres d’emploi.<\/span>\u00a0<\/span><\/p>\n

M\u00eame si les demandeurs d’emploi attachent une grande importance \u00e0 la r\u00e9mun\u00e9ration d’un poste, les informations salariales sont encore trop souvent absentes des offres d’emploi. Si nous jetons un coup d’\u0153il au march\u00e9 de l’emploi n\u00e9erlandais, nous constatons que 66 % des offres d’emploi ne mentionnent pas d’indication salariale dans leurs offres. Pourtant, les candidats s’y attendent. En effet, 4 demandeurs d’emploi sur 5 sont <\/span>moins enclins \u00e0 postuler<\/span><\/b> s’il n’y a pas d’information salariale dans le texte de l’offre d’emploi.<\/span>\u00a0<\/span><\/p>\n

En fournissant une fourchette de salaire dans votre offre d’emploi, vous r\u00e9pondez aux attentes des candidats potentiels et vous <\/span>distinguez votre entreprise de la concurrence<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

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4.\u00a0Mettez en avant une culture d’entreprise transparente<\/span><\/span>\u00a0<\/span><\/span><\/strong><\/h4>\n

En mentionnant un salaire (ou fourchette) dans votre offre d’emploi, vous ne vous d\u00e9marquez pas seulement, mais vous en dites \u00e9galement long sur votre <\/span>culture d’entreprise<\/span><\/b>. Et pour ceux qui l’ont lu dans la premi\u00e8re raison : la culture d’entreprise est un autre facteur d’attraction important pour les candidats.<\/span>\u00a0<\/span><\/p>\n

Si vous communiquez sur le salaire d’un poste, <\/span>vous rayonnez d\u00e9gagez de la transparence<\/span><\/b>. De cette mani\u00e8re, vous g\u00e9n\u00e9rez imm\u00e9diatement la confiance des candidats potentiels. Vous abaissez le seuil de candidature et attirez davantage de candidats.<\/span>\u00a0<\/span><\/p>\n

Cette transparence contribue \u00e9galement \u00e0 r\u00e9duire <\/span>l’\u00e9cart de r\u00e9mun\u00e9ration entre les sexes<\/span><\/b>. Votre entreprise souhaite \u00e9galement lutter contre l’in\u00e9galit\u00e9 entre les sexes ? Alors, inclure une indication salariale dans votre offre d’emploi est un pas dans la bonne direction.<\/span>\u00a0<\/span><\/p>\n

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5.\u00a0Am\u00e9liorez votre classement dans Google for Jobs<\/span><\/span>\u00a0<\/span><\/span><\/strong><\/h4>\n

Ces derni\u00e8res ann\u00e9es, nous avons constat\u00e9 une augmentation progressive du nombre d’offres d’emploi mentionnant un salaire (ou fourchette). C’est chose faite avec l’arriv\u00e9e de <\/span>Google for Jobs<\/span><\/b> en ao\u00fbt 2020. En effet, la nouvelle plateforme d’emploi a d\u00e9sign\u00e9 les informations salariales comme un facteur de classement des offres d’emploi.<\/span>\u00a0<\/span><\/p>\n

Vous incluez une indication salariale ? Votre offre d’emploi appara\u00eet plus haut dans Google for Jobs et b\u00e9n\u00e9ficie d’une <\/span>plus grande visibilit\u00e9<\/span><\/b>. Alors, bien s\u00fbr, vous pouvez compter sur davantage de candidatures.<\/span>\u00a0<\/span><\/p>\n

Vous allez \u00e0 pr\u00e9sent mentionner le salaire sur votre prochaine offre d’emploi ? C’est une \u00e9vidence\u202f! Vous \u00eates curieux de conna\u00eetre les fourchettes de salaires pour les emplois dans le domaine des ventes et du marketing ? Lisez aussi notre <\/span>rapport sur les salaires.<\/span><\/b><\/a><\/span><\/p>\n

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Nous n’avons probablement pas besoin de vous le dire. Le march\u00e9 du travail est tendu. Vous vous demandez donc comment attirer les candidats ? La premi\u00e8re \u00e9tape est votre offre d’emploi.\u00a0 Un moyen simple de dresser le profil de votre entreprise sur le march\u00e9 du travail en un coup d’\u0153il ? Pr\u00e9cisez un salaire concret ou une fourchette r\u00e9aliste dans votre offre d’emploi. Saviez-vous qu’\u00e0 New York, c’est m\u00eame obligatoire depuis mai 2022 ? La Commission europ\u00e9enne envisage \u00e9galement d’obliger les entreprises \u00e0 inclure des informations salariales dans les offres d’emploi.\u00a0 D\u00e9couvrez ici les cinq raisons pour lesquelles il est efficace d’inclure une indication salariale.\u00a0 1.Le salaire est un facteur d’attraction important\u00a0 Les facteurs d’attraction sont les raisons pour lesquelles un candidat choisit un emploi ou un employeur particulier. En d’autres termes, ce qu’un candidat consid\u00e8re comme important.\u00a0\u00a0 Pour beaucoup le salaire est l’un des principaux facteurs d’attraction, au m\u00eame titre que le contenu du poste et la culture d’entreprise. C’est ce que montrent l’enqu\u00eate Workforce Preference Survey de PwC Belgique et l’enqu\u00eate Labor Market Behavior Survey d’Intelligence Group.\u00a0 Pouvez-vous offrir un salaire comp\u00e9titif ? N’h\u00e9sitez pas alors \u00e0 le mentionner. Et n’oubliez pas les avantages extral\u00e9gaux tels qu’une voiture […]<\/p>\n","protected":false},"author":2,"featured_media":8052,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n[et_pb_section fb_built=\"1\" _builder_version=\"3.22.3\" custom_padding=\"2px||1px|||\"][et_pb_row _builder_version=\"4.2.1\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" min_height=\"533.7px\" custom_margin=\"|auto|-27px|auto||\" custom_padding=\"3px||15px||false|false\" locked=\"off\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_post_title featured_placement=\"above\" _builder_version=\"4.2.1\" title_font=\"|700|||||||\" title_letter_spacing=\"-1px\" title_line_height=\"1.2em\" custom_margin=\"||0px||false|false\" custom_css_post_image=\"padding-bottom:15px\" locked=\"off\"][\/et_pb_post_title][et_pb_sidebar area=\"sidebar-2\" _builder_version=\"4.2.1\"][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.2.1\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" min_height=\"846.7px\" custom_margin=\"|auto||auto|false|false\" custom_padding=\"||||false|false\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.2.1\" text_font=\"Roboto|300|||||||\" text_line_height=\"1.8em\" header_font=\"||||||||\" header_3_font=\"Poppins|600|||||||\" header_3_font_size=\"24px\" header_3_line_height=\"1.9em\" header_4_line_height=\"1.3em\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" min_height=\"35px\" custom_margin=\"15px||0px||false|false\" custom_padding=\"0px||0px|||\" hover_enabled=\"0\"]

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We don\u2019t have to tell you. The labor market is tight. Are you also wondering how to attract candidates? The first step is your job posting.\u00a0A straightforward way to profile your company in the job market at a glance? Specify a concrete salary or realistic range in your job posting.<\/p>\n

Did you know that in New York City that's even mandatory since May 2022?\u00a0<\/strong>The European Commission is also considering requiring companies to include salary information in job postings.\u00a0 Find out here the five reasons why it pays to include a salary indication.\u00a0<\/p>\n

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1. Salary is an important pull factor\u00a0<\/span><\/strong><\/h4>\n

Pull factors<\/b> are the reasons why an applicant would choose a particular job or employer. In other words, what an applicant considers important. Across different target groups, salary is one of the biggest pull factors, as are job content and company culture. The Workforce Preference Survey by PwC Belgium and the Labor Market Behavior Survey by Intelligence Group show this.\u00a0<\/span><\/p>\n

Can you offer a competitive salary? Then don't hesitate to unpack that. And don't forget fringe benefits<\/b> such as a company car or hospitalization insurance. You will only attract more candidates. Including pull factors and terms of employment in your job ad provides you with up to 350% more conversion.\u00a0<\/span><\/p>\n

Don't want to pin yourself down? You don't have to mention a fixed amount. With a salary range you immediately put yourself in the market.\u00a0<\/span><\/p>\n

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2. Save time and money\u00a0<\/strong><\/h4>\n

A salary indication in your job posting not only ensures more candidates<\/b>, but also more suitable candidates<\/b>. If you immediately state the salary that someone can expect, only people who agree with your proposed range will apply. A form of pre-selection<\/b>. Forget tiresome application processes where candidates drop out because they don't get the salary information from the start.\u00a0<\/span><\/p>\n

And what if the salary you offer is not that competitive? Then it's also worth including your range in the job posting. You won't get resumes from applicants who only accept a higher salary. That way, you don't have to waste effort<\/b> on people who wouldn't take the job anyway. That saves a lot of time and money.\u00a0<\/span><\/p>\n

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3. Differentiate yourself from other employers<\/span><\/strong><\/h4>\n

Do you offer a \"market wage\"? Then you're no different than most other companies looking for new talent. Avoid empty words<\/b> and make it concrete<\/b> with a salary range<\/b>. You'll immediately stand out among other job postings.\u00a0<\/span><\/p>\n

Even though job seekers attach great importance to the remuneration of a position, salary information is still too often missing from job postings. If we look at the Dutch job market, we see that 66% of vacancies do not mention a salary indication in their vacancies. While candidates do expect this. Indeed, 4 out of 5 job seekers are less inclined to apply <\/b>if there is no salary information in the vacancy text.\u00a0<\/span><\/p>\n

By providing a salary range in your vacancy, you meet the expectations of potential applicants and distinguish your company from the competition.\u00a0<\/span><\/p>\n

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4. Emphasize a transparent company culture<\/span><\/strong><\/h4>\n

By mentioning a salary (range) in your vacancy you not only stand out, but it also says something about your corporate culture<\/b>. And for those who have read about it at reason 1: company culture is another important pull factor<\/b> for applicants.\u00a0<\/span><\/p>\n

If you communicate about the salary for a position, then you radiate transparency.<\/b> In this way, you immediately generate the trust of potential candidates. You lower the threshold to apply and attract more applicants<\/b>.\u00a0<\/span><\/p>\n

This transparency also helps close the gender pay gap<\/b>. Does your company also want to fight gender inequality<\/b>? Then including a salary indication in your job posting is a step in the right direction.\u00a0<\/span><\/p>\n

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5. Score better in Google for Jobs<\/span><\/strong><\/h4>\n

In recent years, we have seen a gradual increase in the number of job postings that mention a salary (range). That comes with the arrival of Google for Jobs <\/b>in August 2020. In fact, the new job platform has designated salary information as a ranking factor<\/b> for job postings.\u00a0<\/span><\/p>\n

Do you include a salary indication? Your job posting appears higher in Google for Jobs and gets more visibility<\/b>. Then, of course, you can count on more applications.\u00a0<\/span><\/p>\n

Mention the salary on your next vacancy? A no-brainer<\/b>. Curious about common salary ranges for jobs in sales and marketing? Read our <\/b>Salary report<\/b><\/span>\u00a0\u00a0<\/a><\/span><\/p>\n

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