Trade Marketing Manager | Spirits



Wine and Spirits, Marketing Management



We are looking for a Trade & Customer Marketing Manager for an international Spirits brand based in Brussels !

The Trade Marketing Manager will play a crucial role in working with the European Commercial Planning & Activation (CPA) Brand Manager & external agencies to develop game changing purchaser marketing programs and activities that ensure the brands strive across both on & off trade channels.

Your responsibilities

The Trade & Customer Marketing Manager will be responsible for the following:

  • Being the #1 business partner for commercial teams for their brands
  • Building and executing best in class local Integrated Activity Plans (IAP) on both on- and off-trade channels
  • Consulting and advising key local stakeholders on brand/category level plans & activities
  • Providing input and assisting European CPA Brand Manager in the development of playbooks based on local needs
  • BTL agency management (both creative & production) & briefing responsibility in order to localise BTL activation toolkits and produce strong materials and services including POSM
  • Acting as a key member of the yearly plan process ensuring effective KPI setting and tracking of IAP activities. Working with the Brand Manager to advise on course corrective actions if required
  • Delivering breakthrough commercial sell in propositions
  • Being the Hard Discounters Single Point of Contact for CPA, leading the consolidation and maximisation of all brands plans for these customers with the responsible KAM
  • Overall budget management of your brands

The nature of the role means most of your time will be spent within the local market, with min. 1 day/week in the Netherlands, and occasional travel to Luxembourg.
Off trade visits/support and customers visits will be essential part of the role.

Your profile

To be successful in this role you will need:

  • A university or higher commercial education degree
  • At least 2-4 years relevant experience in trade marketing (or brand management, sales, agency account management)
  • Off-trade experience is considered a must have for this role
  • Proficiency in English and French + ideally in Dutch 

Bonus points if :

  • You have experience in working with stakeholders to develop and implement clear agendas and longer term execution plans
  • You have experience in balancing long and short term priorities to create efficiencies
  • You have experience in managing stakeholders to ensure timely and successful delivery of best in class IAP plans, with high standards.
  • You have the ability to work under pressure and to deal with ambiguity
  • You have a comprehension of competitive market for brand and Category in the Cluster and how to use available data to develop initiatives to grow the brand

What’s in it for you?

  • A market conform salary with benefits;
  • A dynamic environment with a passionate team investing themselves for the success of their brands;
  • An entrepreneurial mindset allowing you to take ownership on several projects and take a lot of initiatives.
Trade Marketing Manager | Spirits

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Hélène Bozet

Recruitment Consultant

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