Senior Brand Manager International I FMCG-Beverages I Belgian SME



Wine and Spirits, Food Production, Food & Beverages, Marketing Management





Our client is the famous "Brouwerij Lindemans NV" a well established name in the Pajottenland region and is known for its lambic, gueuze and wide range of fruit beers. The sixth generation of this thriving family business remains faithful to tradition and continues to expand the brewery in a creative and innovative way. To strengthen their growing team we are looking to fill a newly created full-time function (M/F) as:

Senior Brand Manager International 

As Senior Product Manager, you are the worldwide marketing expert and product ambassador for the Lindemans beers and Premium Distilled Gins portfolio.
In this role, you achieve the business objectives of the assigned product categories by managing the portfolio of Lindemans beers and Premium Distilled Gins in close collaboration with other departments. You maximize product satisfaction.
As guardian of the Lindemans brand, you are responsible for the day to day implementation of the brand guidelines. You give input to the further development of the brand.
You lead a team of 3 persons in Belgium and you coordinate the foreign marketing teams (2 persons). You will report to the Sales & Marketing Manager.

Your tasks 

  • You provide market insights on both the Belgian and international markets and translate these into actionable information to build strategic and tactical business plans.
  • You clarify the current and future contribution of the product portfolio to the business objectives
  • You establish the product vision, strategy and action plan
  • You execute the action plan in close consultation with the relevant departments using the marketing mix: product, branding, pricing, communication, promotion, route-to-market (RTM)
  • You manage the innovation and renovation pipeline
  • You develop the brand strategy, Brand Performance Indicators and annual plan in consultation with the Marketing Steering Committee.
  • You develop and monitor the marketing budgets in cooperation with the Sales & Marketing Manager
  • You actively support sales & trade marketing in the business development initiatives

Your profile

  • You have a Master in Marketing or Business Management
  • You have experience as Product or Brand Manager in a consumer good business environment
  • You are consumer and customer oriented
  • You are results-oriented, ambitious, curious
  • You are a team leader: open attitude to others, positive, self-confident, empathetic 
  • You have a passion for the beer culture
  • You speak and write fluently Dutch (main language of the company), French and English

What's in it for you? 

The possibility to join a growing/healthy business in a growing sector. This offer the best of both world, the stability of a well established business over 6 generations but yet an entrepreneurial environment with a can-do attitude! 
Although ambitious, the Company culture focuses on the person, on working together respectfully and the well-being of employees. This offers a fun and dynamic environment where everyone stands behind the project.
In this specific new role, you will be shaping the function which will cover a broad range of responsibilities: product development + brand management + trade marketing + Innovation, etc.
You'll be offered people management over great colleagues as well an International dimension (strategic export countries: France, China, USA) to foresee the Brands expansions worldwide. 
Not convinced yet? 

Senior Brand Manager International I FMCG-Beverages I Belgian SME

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Yoni Szpiro

General Manager

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