Sales Representative Retail | Premium Spirits


Wine and Spirits, Luxury Goods & Jewelry





Our client is Brown-Forman, one of the largest American-owned spirits and wine companies. With 50 offices around the world, 25 brands, and more than 4700 employees, they sold spirits in more than 170 countries worldwide. Their most know brand, Jack Daniel’s, is the best-selling individual whiskey brand in the world.

For more than 150 years, Brown‑Forman has enriched life by responsibly building fine quality beverage alcohol brands. For their newly opened offices in Belgium, they are looking to recruit a Sales team to increase their off-trade footprint & visibility as well as their portfolio. To this end, today, we are looking for several off-trade sales representatives (m/f), from all Belgian regions.


“Sales Representative  - Retail channel”


Your challenge

To achieve sales and distribution objectives through executing brand building activity, sales targets and brand education for Off-Trade customers, as well as ensuring the best position on the market for the Brown-Forman brands. This position works closely and under supervision of the National Field Sales Manager.


Your responsibilities

  • Achieves appointed sales targets promotion, distribution and visibility objectives according to KPI’s distributed by management
  • Drives local negotiation with the store manager
  • Enlarges product visibility at retail shelf (Product facings plus PLV)
  • Implements and evaluates promotional activities and generates secondary placements achieve sales targets
  • Regular and systematic customer visits according to work plan and customer coverage
  • Builds excellent relationship with customers on all levels within business environment
  • Ensures optimum stock level/Merchandising within all covered/serviced customers, in particular, implement the Category strategy in accordance with Category Management recommendations
  • Collects and updates information about competitors’ activities in respect with Competition Law
  • Conducts brand trainings for trade partners – under supervision
  • Daily reporting on the CRM software


  • Education: College/University degree (Bachelors or Equivalent) in Sales or Marketing
  • Experience: At least 2-3 years in a similar position
  • Sales competencies - Sales Techniques according to the Channel
  • Knowledge in the Spirit Market is a plus
  • Results focused
  • Autonomously driving the business
  • Knowledge in Merchandising
  • French and/or Flemish Speaking. English would be a plus

Attractive points in the role

  • Work in a well-known prestigious worldwide company
  • Involve in nice company culture, based on human values of respect, trust, integrity, teamwork and excellence
  • A cosy and flexible work environment where you will be part of a small dynamic team
  • An attractive salary package with extralegal advantages
Sales Representative Retail | Premium Spirits

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Polina Tarassov

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